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THE RETAIL B®AND 2007
Building Retail Brands for Competitiveness & World Class Quality
In the world's emerging markets, an exploding Indian middle class which is becoming richer, more aspirational, and more sophisticated is giving rise to new retail formats. As the consolidation in the retail space continues, such emerging markets are throwing up various questions as well as opportunities.
In this backdrop, The Confederation of Indian Industry, Institute of Quality hosted a two day Summit-The Retail Brand 2007–Building Retail Brands for Competitiveness & World Class Quality on 5th and 6th July 2007 at the Hilton Towers, Mumbai.
More than 23 eminent speakers addressed over 150 delegates. While Mr Jamshyd N Godrej, Past President, CII & Chairman & Managing Director Godrej & Boyce Manufacturing Company Ltd , delivered the keynote address. Mr Harish Bijoor, well known Management Consultant was the Summit President and Chairman. The media coverage by over 30 journalists and photographers was testimony to the importance of the subject which is fast catching the public eye.
The Summit was able to present a road map to achieve world-class excellence in this segment besides providing a platform for internationally reputed companies to present their case studies, discuss the special challenges facing retail development and management. Various examples were cited from the food, fashion, mobile communications, DIY and Mall sectors.
The learnings from the Summit included the current and future trends in retail branding , key growth areas, best practices in the area of branding besides quantifying the amount of opportunities and the vision for industry. Delegates who attended did not fail to realize that retail branding was an altogether new subject which required relatively new competencies which needed to be generated in an economy poised to be shortly dominated by a new shopping revenue and experience.
For more details on THE RETAIL B®AND 2007, please contact greeta_varughese@ciionline.org
Mr Jamshyd N Godrej delivering the keynote address
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