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Local Business: Hindustan Lever to take water purifiers to villagesIndia's largest consumer product company by turnover, Hindustan Unilever Ltd. plans to launch its water purifier brand 'Pureit' in rural markets. The company is making substantial investments in sales and distribution and advertising and promotions to ramp up its presence in the urban markets. For rural markets, it is planning to tie up with various government agencies and non-profit organizations. M&M launches 'micro-hybrid' Scorpio, Bolero"This is the technological innovation which we have developed with the support from Bosch. This will give an average fuel saving of five percent from normal vehicles," said Pawan Goenka, President, Mahindra & Mahindra. Tata Chemicals' ethanol plant validates claims on sorghumTata Chemicals all set to build the first sweet sorghum to ethanol plant in India with Praj Industries to build a fully integrated, commercial scale plant in Nanded. Expected capacity of the plant is about 30,000 litres per day. The plant would generate its own power with the help of biomass generated from the milled stock. Tech cos race for the rural marketMicrosoft, Google, Nokia and many more firms eager to expand operations in India, where rural market have emerged as the latest attraction. So far, the turbulence in the global financial markets hasn't affected their plans for rural India, with multi-national firms and start-ups positive about the non-urban markets' ability to generate profits in long terms. |
