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Changing perceptions| Marketing tactics take on a green hue


Consumer preferences, competitive pressures and a change of emphasis in government policies are compelling companies to project an environment-friendly image.

Designers take the 'eco' route


National Geographic Channel (NGC) organised a week-long festival, "Eco week 2009" on the occasion of International Earth Day on April 22. The aim was to highlight the state of our planet and encourage the use of eco-friendly practices in our day-to-day life.

An annual call for businesses to follow green practices


The twin-pronged strategy is being adopted by businesses not only in their day-to-day functioning, but also in the manufacture of products and provision of services, thereby reducing their own as well as their customers’ costs. Progressive companies are reducing even the environmental costs by integrating sustainability in their working and climate proofing their risks. Improving efficiency is the underlying key driver.